Business Opportunities
material benefits
non-material benefitS
non-material benefitS
These are the benefits of implementing CRM that can be measured in concrete figures
non-material benefitS
non-material benefitS
non-material benefitS
These are benefits that are measured using “soft” criteria rather than specific figures
MATERIAL BENEFITS
Growth in the number of new customers
Timely informing existing and potential customers
Timely informing existing and potential customers
Most sales managers prefer to call existing customers with whom they have established an ongoing relationship. But new potential customers determine the future growth of the business. Therefore, it is important to measure the number of newcomers compared to existing ones - for example, per week, month, or quarter.
Timely informing existing and potential customers
Timely informing existing and potential customers
Timely informing existing and potential customers
To determine this benefit of implementing CRM, measure the number of days between the date the customer was contacted and the date the customer was sent the required information.
Increase in monthly revenue per sales manager
Timely informing existing and potential customers
Try to measure how and by how much the revenue generated per month by one sales manager has increased. Then you will see how the implementation of the CRM system has simplified the work of the staff.
Increase in overall business results
Increase in overall business results
For example, you can set up a competition system between sales managers based on CRM. Record the percentage increase in revenue compared to the entire sales department per month.
Increasing the company's visibility
Increase in overall business results
Increasing the company's visibility
To determine this benefit, try measuring how many messages sales and marketing managers send to potential customers.
Reduced time to close a deal
Increase in overall business results
Increasing the company's visibility
Determine the speed at which new requests from customers are brought to a real result in the form of a sale.
NON-MATERIAL BENEFITS
Smoother business operation
Increased employee motivation and satisfaction
Increased employee motivation and satisfaction
Pay attention to the time spent searching for the information you need and the time spent using that information in your work. This will let you know how much time sales managers invest in solving administrative issues. You will also understand how much time beginners spend getting comfortable.
Increased employee motivation and satisfaction
Increased employee motivation and satisfaction
Increased employee motivation and satisfaction
This benefit can be measured by getting feedback from employees using CRM. Or you can look at the turnover rates of staff who use CRM in their work.
Access to up-to-date information
Increased employee motivation and satisfaction
Up-to-date information and easy access to it are subjective characteristics that only CRM users can appreciate. It is important to ensure that the information necessary for work is updated in a timely manner and that it is accessible in a way that is easy to use.
Building a good company image
Competitive advantage of the company in the market
Automation plays an important role in creating a positive image of the company in the market. To see how this advantage affects the business, record how existing and potential customers react to the sales process and marketing approaches.
Competitive advantage of the company in the market
Competitive advantage of the company in the market
Competitive advantage of the company in the market
As a result of the implementation of CRM, customer loyalty increases, as well as the perception of the company against competitors.
Prompt response to customer requests
Competitive advantage of the company in the market
Competitive advantage of the company in the market
This advantage of the system can be assessed by considering how long it takes to fully respond to a client request.